Spotlight: A conversation with Matt Wenz, Good Worth

Spotlight: A conversation with Matt Wenz, Good Worth
September 15, 2016 HT

California’s Good Worth is in the business of making objects infinitely cool. Pins, accessories, and staple streetwear pieces, Good Worth has built a name that covers a wide landscape. Not only to they have the depth of product but they do it well, and more importantly, they do it different.

Good Worth has been around for a while now and it truly is a testimony to the brands success and the people behind it. Last week we had the chance to sit down with Matt Wenz founder of Good Worth. Check below for the full interview.

Who are you and why do you do what you do?

Matt Wenz, I am the owner/founder of Good Worth.  I do what I do because it’s my passion and I couldn’t imagine doing anything else.

How did it all begin?

It all began with the idea of a middle finger blank key.

What inspires you to design and what are your influences?

Everything inspires me to design, color, type, layout, architecture, the list can go on forever. One of the best influences to me is travel. Even if it is somewhere close to home. Seeing something new is always a nice boost of inspiration. It can be anything.

How would you describe your aesthetic?

I prefer the simpler the better. I think just because you have a blank page it doesn’t need to be filled. Less is more. Always.

What are some memorable collaborations for you?

Playboy is the number one at the moment. That was an amazing experience. We have some new and exciting ones in the works that I am equally excited about but I can’t talk much about them yet.

What are your most memorable designs?

The middle finger key would be at the top. That is what started the whole brand and is one of our best selling items to this day. The second would probably be the police officer dog toy. I am pretty proud of that one as well. I like to find the humor in things.

What’s something you do differently with the brand now then when you first started?

We started out with just keys and enamel pins about 5 years ago. Now the pin thing is way over done so we have moved into many other categories. There will always be things in the line that are a bit different than what other people are offering. We have a nice edge to the brand as well. There are no investors saying to tone it down or don’t make this or that. If we want to make it, it is getting made.

What are you tired of hearing from the fashion/streetwear industry today?

Pin companies. It’s cool to do your thing (pins helped us get started) but when something is so saturated I can’t help but think of some different routes to take.

What motivates you to do what you do?

The thought of building someone elses dream and not mine.

Lastly, What’s next for you?

I plan to stay the course and keep doing what I am doing. It’s working great for us at the moment so there is no need for change. Keep your eyes open for new projects coming. Cheers and thanks guys.

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